Artists in Public Schools Marketing Director
Artists In Public Schools Marketing Director (Part-Time)
The Chicago Public School (CPS) system is the nation's fourth largest school district, serving over 325,000 students in 634 schools. Further, CPS predominantly serves students of color, with 70% of CPS students reported to come from low-income households. Research underscores that students from disinvested communities benefit significantly from arts programming, which fosters critical thinking, community building, and civic engagement (Source: NEA, Arts Education in America).
Artist-founded in 2017, Artists in Public Schools (formerly CPS Lives) was created by photographer Suzette Bross to integrate artists and cultural producers into CPS through paid artist residencies. Artists in Public Schools offers these artist residencies to CPS at zero-to-low cost, ensuring accessible collaboration between the artists, the students, and the school community. Since its inception, Artists in Public Schools has transformed public school environments into vibrant hubs of creativity, cultivating opportunities for professional, working, and emerging artists to connect with CPS students and faculty to create meaningful art experiences.
Role Summary: The Marketing Director leads the organization's marketing and communications initiatives. The Marketing Director will work closely with the Executive Director and team members to create and execute marketing strategies and brand management that promotes the organization's mission and programs. The successful candidate will have a passion for storytelling, a talent for creating engaging content, strong writing skills and media outreach experience for PR, and a track record of driving successful marketing campaigns.
Social Media Management (35%)
+ Manage the organization's social media channels, including creating and publishing content, engaging with followers, and monitoring analytics.
+ Create and manage a robust social media calendar
+ Collaborate with artists to manage social media takeovers
Content Creation (25%)
+ Create and curate content for the organization's website, social media channels, email campaigns, and print collateral that tells the story of Artists in Public Schools and its impact on Chicago Public Schools.
+ Collaborate with artists, designers, thinkers, and makers to develop creative campaigns and initiatives that align with the organization's mission and values.
Graphic Design (25%)
+ Design print materials such as flyers and pamphlets to promote brand awareness for programmed events, including fundraisers, art expositions, and exhibitions.
+ Manage and edit digital marketing assets including newsletters, ensuring they are compelling and relevant.
Marketing Strategy (10%)
+ In collaboration with other staff, develop and implement the organization's marketing and communications plan to increase brand awareness, co-marketing and partnerships, engage target audiences, and drive conversions.
+ Design and implement an integrated outreach calendar that includes dates for print mailings, other forms of print communications, and a social media calendar
+ Update organizational Style Guide as needed and management of overall brand
Analytics (5%)
+ Record, analyze, and interpret data from Google Analytics and other relevant metrics to improve the organization's marketing strategies.
Qualifications: Bachelor's degree in marketing, communications, or a related field ✦ At least 2 years of experience in marketing, preferably in the nonprofit sector ✦ Fluency in WordPress, InDesign, Photoshop, Premiere Pro, Mailchimp, Google Analytics, and Hootsuite ✦ Excellent communication and writing skills ✦ Media outreach and PR Experience ✦ Strong organizational and project management skills ✦ Ability to work independently and as part of a team ✦ Passion for promoting the value of public education and the arts in Chicago.
