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WED - FRI: 11AM-5PM SAT: 12PM-4PM
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Job

fullTime
Full-time ,
submitted by
Yakkety Yak

SEO | SEM Analyst

Are you inspired to solve problems and help companies grow? Do you geek out on mastering Google’s latest algorithm and on optimizing the performance of great content? Are you a builder who thrives on becoming a key player on a small, high-growth team? If so, then you could be exactly who we’re looking for.

Does this sound like you?

As Yakkety Yak’s SEO Analyst, you’ll be a Jack- or Jill-of-all-things-digital. From owning our SEO strategy to running multi-channel marketing campaigns to assisting in website and newsletter updates and reporting, you’ll be able to flex your skills to provide tangible results for our clients. You’ll have a strong understanding of the digital ecosystem on the paid and organic side, you stay on top of the latest digital trends, and you love collaborating with great writers to develop high-performing content that drives results.

We don’t have all the answers and we don’t expect you to, either. We do expect that you’ll show up ready to take initiative, self-educate, and have some fun along the way.

What You'll Do

In this role, you will contribute in the following areas:

Uphold Yakkety Yak Core Values of Committed, Authentic, Curious, Accountable and KindBe at the forefront of digital and SEO updates and create recommendations and execution plans for our clients — then execute on these ideasOversee SEO updates and optimization, including website redirects, basic HTML edits and content upload and managementWork alongside our web designers, project managers and developers to provide SEO analysis and provide recommendations for the technical details of website and web page Assist in basic website and landing page updates across various platformsWork alongside our content and analytics team to create, analyze and execute digital marketing campaigns for our clientsReview and analyze social media and newsletter performance and provide content recommendations Work with our in-house and freelance writers and account managers to perform keyword research and identify topics, craft keyword strategies, and implement those strategies by optimizing content for organic search and SEO best practices for client business objectivesTrack content and campaign performance on multiple channels to identify new opportunities and make data-driven client recommendations Work with our Director of SEO to evaluate the success of organic strategies, projects, and paid ad campaignsContribute to monthly client reports to showcase key outcomes and establish goals to drive performanceWhat You Bring

Our expectations for the candidate include:

Bachelor’s degree in a relevant field or equivalent experience2–4 years of relevant experienceAt ease with organic and paid digital and analytics platforms, including Google Analytics, Screaming Frog, AHREFs, SEMRush, Moz, Google Keyword Planner, Google Ads, and Facebook Ad ManagerExperience with content management systems (including WordPress, Wix, Shopify, and Squarespace) and email service providers (Hubspot, Mailchimp and Pardot preferred)Basic knowledge of web hosting, web domains, HTML and CSS is a plus Experience conceptualizing, implementing, and reporting on sophisticated multi-channel digital marketing campaignsCommand of best practices in brand strategy, user-focused web design, and multi-touch digital brand experiencesDesire to be a key contributor on a small team and a subject matter expert on all things digital performanceAbility to communicate complex concepts clearly and persuasively

Job Type: Permanent
Location: Chicago, IL