Chicago Artists Coalition helps people connect with opportunities including calls for artists, jobs, grants, and art advising

Job

fullTime
Arts administration ,
submitted by
mpac

Marketing Director

Position: Marketing Director

Status: Full-Time Exempt

Reports to: Executive Director

Direct reports: Marketing Associate/Digital Marketing Coordinator and the Group Sales Coordinator

Metropolis Performing Arts Centre is a 501(c)(3) nonprofit organization located in the heart of downtown Arlington Heights. It houses a 329-seat professional theater, as well as a full school of performing arts that includes drama, dance, and music lessons. Our mission is to provide professional entertainment and arts education, enriching our community. We strive to do this by creating an artistic, educational and collaborative home for performers, students and audience members, making the arts accessible to our broad and diverse community, and cultivating a lifelong appreciation and involvement in the arts for our students, artists and community members.

We recognize that cultural fit is important when searching for new opportunities. Our culture supports a collaborative and innovative approach to teamwork. We are constantly striving to better ourselves so that we can provide the best performing arts experience for our patrons and students. We are focused on bringing diversity, equity and inclusion into every aspect of our organization. If you are looking for a leadership role with a growth mindset, you would be a great fit for our team.

Summary of Position: Responsible for external communications strategy, planning, and implementation including branding and platforms, single ticket initiatives, subscription campaigns and public relations for all of Metropolis Performing Arts Centre. This pertains to Produced, Presented, Development and School of Performing Arts departments.

Reports directly to the Executive Director but also works closely with department heads to communicate the vision of each event. This role will serve as the supervisor of the Marketing Associate and Digital Marketing Coordinator, and the Group Sales Coordinator. The Marketing Director will serve as a member of Senior Staff.

Success of this role is measured by ticket sales and audience growth.

This position has a hybrid opportunity that can work from home or onsite depending on current projects and performance schedule.

Responsibilities include:

Marketing & Brand Management

In collaboration with the Executive Director, create and implement marketing strategy and campaigns for all institutional projects and announcements. Scope of work includes art direction, messaging, media buys, graphic design and promotional materials in coordination with the Marketing Associate.

  • email/eblasts and social media calendars and website content
  • Google Adwords and digital ad campaigns
  • direct-mail campaigns; brochures; posters; advertising campaigns; letter campaigns, promotional programs, flyers
  • show-specific on-site marketing sales/engagement opportunities including lobby display, video screens and outdoor marquee
  • Public relations outreach, including photo shoots and coordination of press nights

Audience Development

  • Create and implement audience development plans and benchmarks that will cultivate new audiences and deepen the connection of existing audience. This will be seen in increased subscription sales and school registrations as well as our online engagement via social media, new traffic to our website and online reviews.
  • Participate in community events, such as the annual 4th of July Parade. Be responsible for promotional displays and management of Rep Swag for events including ordering, inventory and budget

Administrative

  • Manage work plans for Marketing Associate and Group Sales Associate
  • Create Marketing annual budget.
  • Develop production schedule for all marketing projects. Track deliverables, spends and outcomes in monthly reports.
  • Work with contractors, designers, third party marketing vendors, and other organizations as needed.
  • Assist other departments, in collaboration with Finance, to determine marketing costs within their departmental budgets. Act as a sounding board for the Executive Director and Artistic Director on programming - contribute programming and show ideas and work on sales forecasting

Key Skills and Competencies:

  • Project management experience that demonstrates the ability to prioritize and manage multiple projects simultaneously in a fast paced environment on tight deadlines as well as the ability to meet changing demands and to adapt to frequently changing priorities
  • Ability to analyze data and metrics to measure progress towards benchmarks and goals
  • Exemplary written and verbal communication skills.
  • Skilled in social media strategy, Google adwords and analytics.
  • Proficiency with Google docs, MS Office products and Adobe Suite: Photoshop, Illustrator
  • Basic WordPress and web editing skills
  • A passion for the mission, vision, and values of the theater
  • A commitment to diversity, equity and inclusion
  • Nonprofit and performing arts organization experience strongly preferred.
  • Supervisory experience and managing and delegating team responsibilities
  • Must be able to work some evenings and weekends, on occasion


If you do not meet all of the above required skills, but you feel you have equivalent experience to perform this role, please apply.

Metropolis Performing Arts Centre is committed to diversity and inclusion in the workplace, and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Job Type: Permanent
Location: Arlington Heights, IL