Digital Engagement Manager
Title: Digital Engagement Manager
Reports to: Director, Marketing and Communications
Classification: Full-time, exempt, member of Marketing and Communications Team
About the Chicago Humanities Festival
The Chicago Humanities Festival is a non-profit year-round festival of conversations, performances, and experiences. For over 30 years, we’ve presented thoughtful programs, performances, and exhibitions, developing deep relationships with Chicago’s cultural, civic, and educational communities, and have attracted in-person audiences of ~50,000 annually (in addition to over 19 million online views of our vast video archive). Presenters have included over a dozen Nobel Laureates, 75+ Pulitzer Prize-winners, 50+ Macarthur Fellows, and 40+ Oscar, Tony and Grammy Award-winners; in other words, artists, and thinkers at the forefront of their fields providing new insights into our human condition through the arts and humanities.
Additional information is available at chicagohumanities.org. In response to the pandemic in 2020, CHF pivoted to hosting events virtually on our YouTube and Zoom platforms. In 2021, we will host around 70 events altogether, virtually to start, while planning for a return to in-person gatherings later this year.
Job Summary and Responsibilities:
The Festival seeks a creative and collaborative social media specialist to join our growing content team. The Digital Engagement Manager (DEM) oversees CHF’s social media presence and manages the various channels to present compelling, clear, and consistent content and engage new and existing audiences. The role supports shaping and maintaining CHF’s brand voice and strategic goals around programming, fundraising, and audience engagement. This key role resides on the Marketing and Communications team and works closely with the team to develop organic and paid social media strategies, primarily managing the execution of day-to-day social posts and content creation, social engagement, and promotional assets. The Manager will track important data points, report on and learn from them, and make recommendations about refining tactics on a regular basis.
Strategy and Planning:
- Strategy: Work closely with the department director to refine social media strategies to drive program attendance, follower growth, and engagement, creating supporting content for Facebook, Instagram, Twitter, and LinkedIn
- Metrics and tactics: Participate in creative brainstorming and strategic conversations within and across departments to help drive fundraising, membership, program attendance, and audience engagement through social platforms with an eye towards KPIs/social dashboards
- Paid social ads: Work closely with the team to experiment and refine paid social media strategies, ad creative, targeting and lookalike tactics, and lead generation opportunities
- Data analytics: Consistently track and analyze KPIs related to followers, social ad performance, and audience growth and engagement across platforms
- Content calendar: Use key announcements dates, membership campaigns, and evergreen content triggers to help drive the process for multiplatform content calendaring and quarterly/monthly planning with broader content team while adhering to timelines, educating staff about schedule, and delegating content creation where appropriate
- Emerging tools: Stay informed about and revise strategies in response to emerging platform and content trends and opportunities including Reels, Stories, and native tools on Instagram; changes in Facebook Business Manager; algorithm changes; trending memes or Tiktok videos; and other high engagement media
- Brand support: Adhere to internal online content, branding, and social media guidelines and educate stakeholders and colleagues as needed
Design: Create dynamic and compelling digital assets that align with brand guidelines and support promotional, engagement, and growth initiatives including static graphics, collages, carousels, animations, GIFs, slides, clips, reels, interactive tools, and more for Facebook, IG, Twitter, LinkedIn, and potentially partners or third-party platforms as needed
- Social assets: Create social media kits for individual programs each season as requested, including copy and creative assets
- Program content: View and annotate programs (live and virtual) with notes and timecodes to assist with post-production and digital strategies
- Content strategy: Identify opportunities for repurposing content to create trailers, sizzle reels, and other high engagement video
- Original video: Work collaboratively with the content team to storyboard, script, and outline branded video content
Festival Friends: Regularly audit the participating Festival presenters, moderators, sponsors, and partners and maintain tools to track promotion and engagement with them each season
- Audience management: Manage day-to-day platform maintenance including consistent organic posts on Facebook, IG, and Twitter; Respond to, retweet, and connect with audiences and partners appropriately and consistently
- Promote deeper engagement: Research and experiment with participatory tools such as interactive quizzes, polls, etc. to connect audiences with more content
- Team Leadership and Support:
- Train support staff and interns on appropriate platforms and tools as needed
- Support other Marketing team internal projects as needed such as photography and videography processes or special projects
- Support on-site program execution (when in-person events resume) with social media coverage or other logistical assistance as needed and requested
- Other projects related to content, ads, reporting, and brand development as assigned by the Director
As a primary steward of the organization’s digital communities, the Digital Engagement Manager should possess extensive social media savvy, a sensibility for the strengths and opportunities on each platform, a knack for engaging and concise copy, a keen eye for design, and should be enthusiastic about experimenting to deepen digital engagement with Festival audiences and with the broader Chicago arts and culture communities.
Additional qualifications include:
- Passion for engaging and accurate arts, humanities, and Chicago-driven content
- Bachelor’s degree; concentration in Marketing, Communications, or similar desirable
- 5+ years of experience in content development and professional social media account management
- Ability to express complex ideas in accessible, clear, jargon-free, and inviting ways for broad public audiences, with a portfolio of sample content to demonstrate content competency
- Deep expertise in social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
- Experience executing various campaigns and placements through Facebook Business Manager
- Creative, graphic design, and basic production skills: comfortable with Adobe Creative Cloud applications and basic design knowledge of typical collateral for the web and social media, such as photo editing and working within brand standards and style guides
- Some experience with video and audio editing software such as Adobe Premiere and Audition is a plus
- Stellar project management skills and comfort using spreadsheets, databases, and productivity management tools to track data, projects, work collaboratively, and share information
- Familiarity with social planning tools, content management systems, modular content creation, and contributing to editorial workflows
- Excellent organizational and time management skills; the ability to produce high-quality content, manage multiple projects simultaneously while meeting established baselines and adhering to strict delivery timelines
- Strong ability to work both independently and on teams, and incorporate feedback efficiently and gracefully
- Excellent critical thinking, communication, and problem-solving skills
- Strong work ethic and a growth mindset–an orientation towards trying new things, taking risks and experimentation
This is a full-time position with a salary of $50,000 based on qualifications and experience. Benefits include health, dental, and vision insurance, 403b retirement plan, a commuter spending plan, flexible working hours, paid time off, paid volunteer days, remote work opportunities, a parental leave plan, and more.
As is true of our entire staff, this role will begin working remotely until we return to our Chicago office in summer or fall 2021. While working remotely, you will have access to a computer if needed and a $25 per pay period ($50/month) stipend to offset home internet and personal phone expenses.
Commitment to Diversity, Equity, and Inclusion:
The Festival is committed to providing a diverse, equitable and inclusive workplace, where all employees and volunteers, whatever their gender, race, religion, ethnicity, national origin, age, sexual orientation or identity, education or disability, feels valued and respected. We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all of our departments, programs, and policies. We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.
Please email the following materials to Kristen Fallica, Director of Marketing and Communications, at firstname.lastname@example.org, and be sure to put “Digital Engagement Manager” and your full name in the subject line:
—Brief cover letter (can be the body of email itself or included as attachment)
—Résumé with links to a portfolio or relevant examples of social media content and/or community management.
—Contact information for 2-3 professional references
We’ll accept applications on an ongoing basis until the position is filled, but we ask that applications are submitted by June 28, 2021. Candidates who are selected for an interview will be notified via email. If you'd like, you can get to know us better on Twitter, Instagram, Facebook, YouTube, and the web.
Thank you for your interest!
We look forward to reviewing your materials. Email applications only. No phone calls please.