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Storytelling with a Purpose: Public Relations for Artists

FIELD/WORK Core Curriculum
Tuesday, January 22, 2019 - 6:00pm to 8:30pm

In this workshop, Claudine Isé and Elizabeth Neukirch will guide us through the process of developing effective PR campaigns from conception to fruition using strategies to get the attention of your desired target audiences.

Through lecture and guided exercises, we will focus on strategies to make the creative practice newsworthy and timely, how to effectively communicate a project idea using clear and concise language, and authentic, thoughtful ways to invite people to experience your work. Topics that will be addressed include:

  • The art of the email pitch and reaching out to people you do not know
  • Elements of a compelling press release
  • Best practices for fostering interpersonal relations within the art world with artists, curators, and gallerists
  • Tried-and-true strategies for developing a public relations plan to reach a broader public that may be interested in your work

This workshop is part of the FIELD/WORK Core Curriculum, a series of FIELD/WORK Residency sessions that are open to the public. CAC welcomes you to join us at 5:30pm for social time with refreshments, with the program beginning promptly at 6:00pm.

Learning Objectives
  • Understand how to thoughtfully shape material to make a pitch for a variety of publicity purposes and audiences
  • Define your goals for public relations within the art world and with the general public
  • Identify who you want to reach and how to connect with them
  • Develop a content creation strategy and timeline to launch your public relations campaign
Guest Speakers

Claudine Isé is the director of Goldfinch, a contemporary projects gallery located in East Garfield Park. She is also the director of the Riverside Arts Center’s Freeark Gallery and Sculpture Garden in Riverside Illinois, and is a Lecturer in the Painting and Drawing department at the School of the Art Institute of Chicago. Prior to moving to Chicago in 2008, she was the Associate Curator of Exhibitions at the Wexner Center for the Arts, and before that, was an Assistant Curator at the Hammer Museum in Los Angeles. For the past 10 years, Claudine has written extensively about contemporary art in Chicago for publications such as the Art21 Blog (where she also served as Editor), Bad at Sports, Art Papers, the Chicago Tribune and Chicago Magazine, among others.  She holds a Ph.D. in Film, Literature and Culture from the University of Southern California and a B.A. in English from Pomona College. goldfinchgallery.org

Elizabeth Neukirch is vice president of Chicago public relations firm The Silverman Group, where her clients range from world-renowned cultural organizations to educational and civic institutions making a positive impact in the city.

She received an honorable mention in PR Daily’s Nonprofit PR Awards for her national campaign in support of Chicago Loop Alliance’s Color Jam public art project, which included placements in The New York Times, Vogue and NBC’s Rock Center with Brian Williams. In recognition of her creative writing, Elizabeth received an Illinois Arts Council Agency artist support grant, and this year was awarded a Ragdale residency to work on her first novel.

Prior to joining The Silverman Group, Elizabeth was the public relations manager for Chicago Shakespeare Theater and worked in Goodman Theatre’s Education and Community Engagement department for several years. Originally from Chicago, she began her communications career as a contributing writer and advertising account manager for Northern Illinois Publishing. Elizabeth studied at Shakespeare’s Globe in London and received her bachelor’s degree from Washington University in St. Louis, where she was a Howard Nemerov Writing Scholar. silvermangroupchicago.com

Location

Chicago Artists Coalition
2130 W. Fulton Street (look for our dedicated entrance at 2132 W. Fulton Street!)
Chicago, IL

Tuition

$20 General Public | $10 CAC Artist Members | FREE for BOLT, FIELD/WORK, HATCH, and LAUNCH Residents

Register here