Birk Creative, Illinois lead for the Google Digital Coaches program will present a special workshop for artists with a working website that want to learn how to effectively monetize their craft, ideas and products.
Informed by over 20 years of professional experience in branding and marketing while maintaining her own creative practice, JinJa will discuss the importance of branding and defining your unique value proposition, share recommendations for various social media platforms, and address other methods of connecting with your audience and customers online.
A laptop, tablet, or smart mobile device is recommended to get the most out of this interactive experience, but it is not required.
- Identify when to use your voice online when you mostly communicate in a visual language
- Learn how and why you should create beautiful content on platforms like Instagram
- Discuss websites and why analyzing traffic matters to help you monetize your work
- Determine how to effectively engage with supporters via email
- Understand ways to use YouTube for your practice
- Develop strategies to avoid losing money on advertising tools
JinJa Birkenbeuel is the founder of a new start up The Honest Field Guide Podcast and CEO of Birk Creative, a brand strategy and management consulting agency founded in 1997. Birk CreatIve helps its clients find their blind spots and gaps in their brand strategy so they can connect their business processes to desired outcomes. Birk Creative is comprised of a creative team of divergent thinkers that can unlock business opportunities you didn’t know existed, and transform your mindset about how to win customers and their attention.
JinJa is a serial entrepreneur. Along with her co-writer, she launched her Americana Country band Utah Carol in 1995, online, created theee albums and created a digital marketing campaign which got the band signed to a label. JinJa is also an Apple iBook and Google Play Books Publisher through her digital book publishing company Birk Digital. JinJa is also a mom of three boys. Find @birkcreative everywhere on social. birkcreative.com
Chicago Artists Coalition
2130 W. Fulton Street (look for our dedicated entrance at 2132 W. Fulton Street!)
Thanks to a sponsorship from Accelerate with Google, this FREE workshop is offered at no cost, but advance registration is requested.